Teaching marketing
My ‘Marketing on a Beermat’ day is an introduction to marketing for small and new business owners. It covers the basic concepts, and shows how you can put them into practice in the small business context - don’t be put off by the perception that marketing is something that only big businesses do. Small businesses can and do carry out marketing very effectively, and this one-day course will show you how.
The session is limited to 12 people, to ensure that everyone gets their specific issues addressed. This is not a ‘lecture’, but an interactive learning experience.
I am in the process of planning the next day - watch this space for details!
I also give a talk on ‘The Ten Commandments of Small Business Marketing’ - see my talks section for that.