Is there a 'perfect' business model?
Reality is infinitely complex. Yet business or psychology writers (and social scientists generally) want to create models of that reality. They dream of creating something perfect. If I'm working with them, I have to tell them that this is impossible. A good model aims to capture a big chunk of that reality, do so accurately, and be relatively simple: three desiderata, that pull model-builders in three different directions. The tension between the three (simplicity, precision
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